![]() It is the last ten feet of your data analysis and arguably the most important aspect.Įvolutionarily, as Humans, we are naturally hard-wired to share stories as a means of sharing information. Why is data storytelling the future?ĭata storytelling is a methodology for communicating information, tailored to a specific audience, with a compelling narrative. The answer is simple: adopt a data storytelling culture in your company. ![]() So how can enterprises transform their data centre into a profit centre, where all stakeholders benefit from having access to relevant data, shared in a language and format that suits them? Put simply, data in dashboards and spreadsheets only tell you what is happening. Most marketing, sales, operations and analytics teams lack the resources and time to respond to all requests for reporting from every level of a company, including external stakeholders such as customers.
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